Elinor Moshe, Founder of the Construction Coach

Tell us a little bit about yourself and your journey as an Entrepreneur

I am an ambitious and driven Thought Leader and dedicated mentor in the construction industry. My passion to guide, inspire and direct future leaders and industry professionals to construct their career led my founding Australia’s first construction coach, The Construction Coach. I am also the host of the successful podcast, Constructing You where I interview exemplary leaders and industry titans who dominate in the industry.

As a #1 Best Selling Author, my book Constructing Your Career, is one of its kind, for people who want inspirational, practical action and unconventional career intelligence to construct their career. I’ve been featured in Yahoo! Finance, Passion Vista, Australian National Construction Review, Property Council of Australia’s Top 500 Women in Property programme 2019, Top 100 Women in Construction. I hold a Master of Construction Management and Bachelor of Environments from the University of Melbourne. I got to a point in my career where I was deeply unfulfilled and realised that ‘this can’t be it’. There had to be more to my career, so I started looking for answers inside. At the same time, I’d just started The Construction Coach, which started off as just a blog.

When you team vision with just enough belief, and set off in the direction of making it happen, the universe will surround you with the right people and opportunities to make it happen fast. It was at that point that I met my mentor, Ron Malhotra who showed me the Thought Leadership world of entrepreneurship, and The Construction Coach turned from just a blog to private and group mentoring, events, a podcast, book, and so much more.

What attracts you towards entrepreneurship instead of a corporate career?

By nature, I’m a creative but not in the typical sense. In the world of entrepreneurship, I can set a vision for a creation, and make it happen. I get to choose the work, clients, assets, programmes, that I want to create, and that’s an incredibly fulfilling and exciting journey. But most importantly it’s freedom and choice.

There are many constraints to your time in corporate, but it is my highest value of freedom which attracted me to the world of entrepreneurship. Time is my most valuable yet limited asset, and it’s better spent creating the life and lifestyle that I desire. As an entrepreneur, there’s much more security as I am in control of my progression, income and recognition. It’s extremely empowering.

How do you manage yourself and keep on going despite the challenges?

It’s a combination of vision and gratitude. In the moments when the challenges seem too large, I go back to gratitude and look at all that I had achieved, and all that I do have. It can be easy to get caught up in all the things we are attracting rather than what we have. My vision is my north star for my life, and under no circumstance will I give up on that. To give up on a vision is to give up on your human experience. I know that against all odds and adversity, the full extent of my vision will come into fruition – I only don’t know when, and how, but I know that it will.

I wouldn’t have gotten as far as I have in a short period of time was it not for my mentor, Ron Malhotra. Ron has been my guide and confidante as I go through the ups and downs of entrepreneurship. Having a person that can pick you up, dust you off and set you on your way is invaluable, and until the end of time I will be grateful for all that Ron has given me.

How did you come up with the name for your business/startup?

It was early February 2019 that I put the question out to the universe as to how can I reach more people in the industry with the guidance, inspiration and direction that collectively more and more people were approaching me for. It was one Wednesday evening in April 2019 that the universe downloaded ‘The Construction Coach’ into me. I immediately looked to see if the domain was available, bought it, was up till 5am registering an ABN, filling a notebook with ideas, and it all started compounding from there.

What difficulties which you have faced or you are facing?

Business is complex and marketing is empirically important. I’m constantly learning and tweaking, tweaking and learning. I may resolve an issue in one arena, only for one to appear in another. I love the journey however, and do have great ability to trust the process.

Tell me about an accomplishment you are most proud of.

My second mastermind group had finished, and we’d asked for feedback. One of my clients sent me a one page, heartfelt letter itemising all the ways in which my mentoring had changed his life completely, how he doesn’t even recognise the person he used to be. I was so deeply moved that this person took the time to write this for me, but also that they got everything they could from my mentoring experience. It was an honour to read, and a reminder of why I do what I do.

How many hours a day do you work on average & can you describe/outline your typical day?

I’m a night owl, so you’ll find me up at the late hours of the night, it’s where I have the most clarity, flow and concentration. I first focus on what I need to deliver for my clients, and then what are my weekly commitments, such as consultation calls, podcast, and then I allocate time to work on the bigger projects. There is no typical day perse, as being an entrepreneur I can fill my day with diversity and differentiation.

What are your strengths and weaknesses?

I’m the visionary, and the thinker. My strength is in my communication, whether that is speaking, writing, mentoring, so it’s no wonder that the Thought Leadership model of entrepreneurship is perfectly aligned to me. My person is not aligned to things that are incredibly technical in nature.

What advice would you give to someone starting out as an aspiring Entrepreneur?

Start. Actually make a start. Complacency and entitlement will kill dreams faster than anything else. There is no antidote to taking action, which requires people to move past their fear and in the direction of their vision. There will be all too many people who will tell you that you can’t, but that is a reflection of their limiting beliefs than yours. I tend not to take advice from anyone who doesn’t have the results that I want. The journey is going to be messy, and it won’t look like anything you thought it would – but that’s what makes it all the more worthwhile to pursue. You owe it to your future self to make your vision a reality. Otherwise, what are you really here for?

Connect here,

Website: elinormoshe.com