Anubha Singhai, Founder at PHYSIQURE

Tell us a little bit about yourself and your journey as an entrepreneur.

My name is Anubha Singhai and I’m a Cardio-Pulmonary Physiotherapist. After working as an Academician and a Clinical Physiotherapist for more than about 12 years in a Multi-speciality Corporate Hospital, I planned to start my Entrepreneurship Journey with the acquisition of PHYSIOTIMES – India’s first and leading Physiotherapy magazine, eventually paving the path for PhysiQure – chain of Advanced Physiotherapy Clinics in Sep’20.

What attracts you towards entrepreneurship instead of a corporate career?

The most important reason for choosing entrepreneurship instead of Corporate career was to plan and execute things in a more systematic and patient-oriented manner rather than overlooking the loopholes.

Doing things with a well-trained team, reaching out to the masses and using experience to make a patient-centred program which is affordable and approachable by all is far more satisfying than a corporate 9-5 job.

How do you manage yourself and keep on going despite the challenges?

Challenges are a part and parcel of work. Accepting and adapting to new innovations is the only key that can help. COVID has left everyone realise this truth. After we started with chain of 4 Physiotherapy clinics of PhysiQure and started gaining patient’s trust, Covid changed the scenario.

With the help of our Technical team, we worked and developed Physiotherapy via Telehealth, which is now good enough to be used globally. From guiding and treating Stroke patients to taking post-Covid Rehabilitation, we are working on it all. Rightly said, the show must go on.  

How did you come up with the name for your business/startup?

My husband, Physio Anant Singh is the driving force behind PhysiQure. The name was his suggestion and the team liked it as our technical partners have the name ‘Digiqure, so it sounded perfectly well.

What difficulties which you have faced or you are facing?

I believe that whenever you do anything out of the box, difficulties are bound to come and that makes it even more desirable.

The most important task is to reach out to people who require guidance as there are a lot of people who misguide for their own personal benefit.

I believe that PhysiQure will make Physiotherapy a house-hold name.

What keeps you going?

Working on new ideas, improving the work, and leaving no stone unturned to accomplish the vision keeps me going. Re-inventing yourself to achieve your best form is my mantra.

Tell me about an accomplishment you are most proud of.

Getting recognition for PhysiQure in a short span of a couple of months is definitely an accomplishment that makes the whole team proud.

When we restarted PHYSIOTIMES Magazine, I had no experience or idea of how to keep it up to its standard, gather contents, turn up Advertisers, especially in this Covid era, reach masses and make people read in these tech-savvy times, but with God’s grace and team’s hard work, we are doing good. This is surely something to be very proud of.

How many hours a day do you work on average & can you describe/outline your typical day?

My typical day is a balance of my varied roles as Editor-in-Chief of PHYSIOTIMES, Senior Physiotherapist and Director of PhysiQure and the Mother of a 11 year old boy, Arnav.

We work on different aspects right from ways to provide quality care to our patients, coordinating with our team of 12 Physios to planning marketing strategies.

More than working for certain fixed hours, I believe in staying available for action always. 

Balance, I feel is the key to play different roles altogether. 

What are your strengths and weaknesses?

My biggest strength is the unconditional support of my husband, who is the backbone of PhysiQure. Moreover, a well-defined team is the strength of a successful organisation, so is mine.

Knowledge and Courage must work under Wisdom and Compassion.

My weakness, I would say is trusting people soon.

What advice would you give to someone starting out as an aspiring

It’s not a piece of cake as you have the responsibilities of your whole team and those who trust you.

I believe that “Those who fly solo have the strongest wings”. If you are passionate about your work and are ready to go on in spite of difficulties, Entrepreneurship is best suited for you.

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